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Softwood Export Council Newsletter
 
June 2008
In This Issue
Carrefour du Bois 2008
EBPA China Sales Mission
China Market
Mediterranean Market Report
Upcoming Trade Shows
Quick Links
 
Carrefour du Bois 2008
AMSO
 
During the last week of May, American Softwoods, with members from the Pacific Lumber Exporters Association the Maine International Trade Council, and the Southern Forest Products Association exhibited at the Carrefour du Bois show in Nantes France. Introduced in 1990 by Atlanbois, a wood products association  in the Pays de la Loire region, the International Timber Trade Show is now one of the largest wood products shows in Europe. The 2006 show featured 468 exhibitors (23% of whom from Europe) and over 9,000 visitors.
 
The show was well attended by representatives from panel, flooring, furniture and other secondary wood products manufacturers, home centers, and sawmills.  The show also attracts a large number of traders and importer-exporters. 
 
 
The American Softwoods display displayed a number of US species and included a treated Southern Yellow Pine deck.  The display at Carrefour du Bois marks the continued promotion of US treated softwood decking in France and Belgium as well as high quality western softwoods for millwork applications..  
 
The show was an excellent venue to see new trends in wood products use in Europe and make new contacts. US softwood lumber exports to  France continue to increase due to the weak value of the US dollar and during the first quarter of 2008, France was the third leading EU export destination, lagging only Spain and the U.K.  
 
  

 

2006

2007

2008

France

3,379

2,402

1,139

Italy

10,060

9,377

3,990

Spain

32,474

19,779

4,074

UK

10,801

29,971

2,892

Total

56,715

61,529

12,094


 

 
 
EBPA China Sales Mission
board walk
By Rose Braden
 
China Sales Mission results in $1.7 million in Lumber Sales
 
During the week of May 12-19, the Evergreen Building Products Association, an SEC member, led a group of representatives from 10 US companies, trade associations, and state international trade offices on a sales mission to Chongqing, Changsha, and Shenzhen, China.  Attendance at the seminars was on good with 268 architects, developers, manufacturers, distributors, government representatives, importer/traders, designers and members of the media.  During the mission contracts for the sale $1.7 million in softwood lumber from four WWPA mills were signed.  Other US participants said that they expect additional sales to result from contacts made at the seminars and during the week.
 
The mission included half-day seminars about US building materials and technologies.  Seminars included presentations by US company representatives about their building products and technologies.  Xu Fang, Director of AF&PA-China, provided the key-note presentation titled "Old Yet Ever New", which included information about designing wood frame structures and landscaping features.  The presentation included examples of wooden structures and interior design in China to illustrate how traditional wooden Chinese design has evolved through the years.  His presentation also included information about codes and standards with examples from around the world and China.  
 Seminar attendees had a number of questions for the presenters in all three cities.  A significant number of architects attended the seminar in Shenzhen and they had a number of questions about green building materials, LEED certification, forest sustainability, and technical questions about design and use of wood building materials.  Shenzhen is recommended as a location for follow up technical and design seminars.  In part, due to the great interest expressed at the seminars, but also because a large number of the developers who are active in China are located in adjacent Hong Kong.
Treated SYP planks and hemlock posts were supplied by US suppliers for this boardwalk in Changsha

In addition to holding seminars, mission participants visited a luxury housing development and wood frame clubhouse in Changsha.  In Changsha, Kevin Yao, from Allsight, a distributor for Boise Cascade and Andersen Windows arranged a tour of "American Dream", a luxury residential development of concrete townhouses and single family homes.  Mr. Yao supplied the developer with Douglas fir, hemlock, and cedar that was used to construct a wood frame sales office/clubhouse, which was a replica of CanadaWood's Shanghai offices.   "American Dream" included approximately 25 completed 5,000 square concrete three story townhouses and single family homes, which sell for approximately US$1.2 million.  According to the developer, Changsha De Pu Real Estate Development Co., Ltd., the first phase of the project sold in the first hour and half that they were made available.

The group also visited a treated southern yellow pine (SYP) and hemlock boardwalk and shopping area that he had supplied.  The deck boards for the boardwalk were pressure treated SYP with pressure treated hemlock posts. The next EBPA/USCB China sales mission is scheduled for October 2008 and will visit Beijing, Shenyang, and Kunming.
China Market Report
By Xu Fang
 
Support on Application of Wood Construction from Chinese Trade Association

In April 2008 edition of China Timber Information, an official trade magazine published by the China Timber Distribution Association (CTDA), Mr. Zhu Guangqian, President and CEO of the Association, presented an article entitled 'Develop Application of Wood Construction for Energy Conservation and Environmental Protection'. In the article, Mr. Zhu lists a number of advantages related to wood construction and provided data collected from many scientific sources, including the Athena project.  
 
As a national trade association, CTDA is a leader in developing the regulatory framework for the Chinese wood industry and shaping market trends in China's wood products industry.  Mr. Zhu's article is one sign that Chinese trade associations are developing increasingly positive attitudes toward the development of wood frame construction in China. Such attitudes are expected to become more widespread following the devastating earthquake on May 12th in Sichuan. china
 
Forestry and Forestry Product Listed in AmCham (China) 2008 White Paper On April 28, 2008 AmCham Shanghai, AmCham-China (Beijing) and AmCham South China released its signature policy document, the 2008 White Paper: American Business in China. In this year's edition, Forestry and Forestry Product are ranked one of the 17 leading industry issues affecting the US busineass community in China - the first time in the White Paper's history.  Thanks to work by AF&PA Beijing Office, Chinese government subsidies, quality conformity, fire safety design requirements, illegal logging and other non-market practices are addressed in the current edition.

The White Paper serves as platform for continued dialogue and cooperation between US businesses and Chinese and US government authorities. The Paper is also a useful resource for anyone interested in improving their understanding of the China business environment, the challenges facing American companies, and what it takes to be successful in the competitive China marketplace.
 
 China Issues Updated Catalogue of Prohibited Products
On 4 April 2008, the Ministry of Commerce and General Administration of Customs issued the updated Catalogue of Prohibited Products in the Processing Trade for 2008 (Circular No. 22/2008). The updated catalogue lists products that are being prohibited to control high polluting commodities for export, mitigate risks to the environment and promote transformation of the processing trade.
 
The Catalogue covers 1,816 ten-digit customs tariff codes.  This year, 606 forest products were included, an increase of 183 from 2007.  The Processing Contract involving newly prohibited products approved before May 5 may be filed with customs according to relevant regulations and completed within the contract validity period. Enterprises under online monitoring can complete their contract by April 5, 2009.
 
Most representatives from China's wood products industry believe that the regulation won't have much negative impact on imports since the prohibited products are primarily those made with local raw materials.  
 
US Southern Yellow Pine Lumber Used in Chongqing Housing Market
Following its widely accepted applications in outdoor landscaping in China, Southern Yellow Pine lumber is being used by local contractors in the construction of the loft space in high-rise residential buildings in Chongqing, one of China's largest cities.
 
New to the residential high-rise market, high-ceiling condominiums (typically with ceiling height exceeding 16 feet) are becoming increasingly popular in western China. The selling price of this type of condominium is higher than condominums with standard ceiling heights, yet the new design uses less building space than a full two story condominium, an attractive feature for both developers and buyers.  This attractive layout may provide the incentive to develop more condominums with taller ceilings.  

Following their purchasing, home buyers typically have contractors add an additional floor to form a loft space.  Due to limitations on the weight of construction material used, wood framed floors have become the preferred choices. With its high structural strength, beautiful wood grain, reasonable price and abundant availability, SYP lumber has beaten out other species to become the leading lumber species used loft construction. One local distributor estimates that these lofts alone may use 8,000 to 10,000 m3 by the end this year.  Consumption is expected to increased an additional 15-20% each year after that.
 Mediterranean Market Report
By Ignacio Martinez, American Softwoods Mediterranean Representative
 
According to the EU Commission, the Spring outlook in the European Union shows a strong inflation rate at 3.2%, which is it estimated to contract to 2.2% in 2009. The Commission advises EU governments to avoid inflationary rushes that eventually have a greater impact on lower income families. For the 27 nation  group, inflation is forecast to reach 3.6% in 2008 and 2.4% by 2009. Most of the increase is attributed to higher energy and food costs.

 

Of particular concern is the fact that economic growth is declining both in the EU and the Eurozone. While the inflationary pressure, is a major concern, EU authorities are discouraging individual EU members from attempting to shape their economies, which may instead induce a spiral of inflation. Provisions for new jobs creation is halved and wages may accelerate at 3.8% and a slightly moderate at 3.5% the next year.

 

More problems are expected regarding the evolution of the GDP in the UE, with an anticipated fall of more that 25 basic points, due mainly to the need for additional public expenses and a reduction on tax income, social transfers and delayed investments from past exercises. On the GDP evolution, there are projections that anticipate a reduction to 1.7% of the 15 euro partners, or half point less than anticipated in past autumn; for the whole EU it is calculated today at 2% down from 2.4 previously estimated. In 2009 today's provisions call for a reduced 1.5% growth.

 

In the meantime, the euro continues to reach historical heights against the US dollar, which in turn makes US softwoods more competitive.  According to the specialized press, lumber exporters are facing severe problems locating cargo space destined to Europe due to the bottleneck created by the exacerbated export activity of commodities and other goods. This is producing delays in deliveries and making supplies rather unpredictable. During the last few weeks, however,  the Euro weakened slightly against the dollar (USD1.55 = 1Euro).
 

Spanish Wood Market Evolution

Softwood imports in Spain during the first two months of 2008 reveal a severe slowdown in demand and consumption, and Swedish exporters have been able to fill demand alone.  Lumber supplied by Sweden includes European redwood (pinus sylvestris) and whitewood (picea abies), the basic raw material for the Spanish wood industry. The decrease in imports points to weaker activity in the sector.

 

However industry analysts anticipated that not all of Spains softwood lumber suppliers will be affected equally. Countries exporting the same type of wood: Finland, Russia, Germany are have seen  a strong decline in sales, while exporters of other type of softwoods (basically that classified in the 44.07.10.98 class of the Harmonized Tariff Nomenclature): Chile, Brazil, USA, France, Portugal and Austria may not experience the same declines since they supply lumber used in more specialized applications.


 

Italy

 The Italian economy exhibits a growing trade deficit and GDP declines. Prices are up 3.2%, and Italy's trade deficit continues has increased from 1.9% of total GDP in 2007 to to 2.3% in the first quarter of 2008.

 

The EU Commission forecast for 2009 includes a larger public deficit of 2.4% due to lower personal income stemming from slower overall economic activity. At the same time, expenses are expected to remain stable. The EU Commission also forecasts a slight reduction in public deficit. but is likely recently implemented policies by the new Italian executive will affect these forecasts.
 

Italian Softwood Import 2006-2007

The situation of the Italian economy shows a growing deficit with a GDP reduction. Prices are up to 3.2% and the deficit continues to escalate up to 2,3% of the GDP from a 1.9% in 2007, that is estimated to fall by 0.5% from  previous projections.

 

The forecast for 2009 of  the EU Commission establishes a larger public deficit up to 2.4% because of lesser incomes due to a weaker activity, while the expenses are expected to remain basically at the same rate. It is also predicted a small reduction of the public deficit, but is likely that lately implemented policies by the new Italian executive  may change sensibly these forecasts.

 

Value. Euros


 

Euros

2007

2006

D%

Germany

159.191.403

154.433.640

2,99

Sweden

52.017.371

59.668.481

-14,71

Finland

66.213.420

69.016.167

-4,23

Austria

681.314.958

681.035.756

0,04

Swizzerland

12.459.928

14.661.755

-17,67

Poland

10.043.642

8.335.207

17,01

Cech Rep

42.610.707

37.178.096

12,75

Ukraine

22.789.813

19.210.195

15,71

Russia

46.066.530

44.394.413

3,63

USA

10.542.475

9.197.230

12,76

Canada

27.714.844

29.715.509

-7,22

Brazil

3.121.299

886.334

71,60


 

Latest data on Italian Softwood Imports


 

Cubic meters

Jan 2008

Jan 2007

D%

Germany

53.952

49702

7,88

Sweden

11.750

14286

-21,58

Finland

13.074

14485

-10,79

Austria

200.263

229641

-14,67

Swizerland

8.000

4851

39,36

Poland

3.676

3329

9,44

Zech Rep.

16.085

16135

-0,31

Ukraine

11.813

14781

-25,12

Russia

16.316

15682

3,89

USA

2.830

1802

36,33

Canada

2.161

3823

-76,91

Brazil

681

1924

-182,53



 

The table shows solid growth in volume for the first month in 2008. Although it is premature to draw any conclusions, this is a positive sign. Market share for other suppliers is declining.

 

The value for the same period (January 2007/2008) offers another view, confirming the increase of US exports into Italy as well. It is also interesting to note severe decline in Austrian and Swedish imports, suggesting a slowdown in the Italian wood industry's output.

 

Euros

Jan  2008

Jan  2007

D%

Germany

9.403.597

9.164.415

2,54

Sweden

3.502.568

4.079.636

-16,48

Finland

4.004.187

4.137.727

-3,34

Austria

34.606.211

42.953.704

-24,12

Switzerland

1.185.901

806.830

31,96

Poland

680.635

579.795

14,82

Cech Rep.

2.441.220

2.651.977

-8,63

Ukraine

1.662.017

2.090.597

-25,79

Russia

3.003.461

2.410.381

19,75

USA

1.026.076

925.574

9,79

Canada

1.341.590

2.255.821

-68,15

Brazil

148.820

413.133

-177,61



 

Upcoming Trade Shows and Seminars 

June
  • Tecno Meuble Furniture Suppliers Show - June 5-8, Guadalajara, Mexico
  • Designbuild Australasia - June 15-18, Melbourne, Australia

September

  • FMC Supply Show - September 20-23,  Shanghai, China
  • China Interior Seminars, September, TBA

October

  • USCB Sales mission
  • Expo Cihac, October 14-18,  Mexico City, Mexico
  • Interbuild - October 26-30,  Birmingham, UK 

November

  • Japan Home Show -  November 12-14, Tokyo, Japan
  • Big 5 Construction Show - November 23-27, Dubai, UAE

www.softwood.org/calender

 
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