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Softwood Export Council Newsletter
June / July 2009
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Design Build Australia- Best Booth Award |
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SEC members from the Pacific Lumber Exporters
Association (PLEA) under the American Softwoods
banner exhibited in the Design Build Australia
show during the second week of May. During the
show the American Softwoods booth was a main
destination of the visitors and won the "Best
Booth "design award among 300 booths with its
Western Red Cedar multi-use theme.
American Softwoods booth promoted US species
to the target audience of designers and
architects The main concern of the visitors
was if Douglas Fir was still available in
Australian sizes. In attending the
show, SEC members reassured the designers
and proved the quality and availability of
the U.S.species.
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Interzum Germany 2009 |

By Eddie Pearce
SEC members recently participated in the
INTERZUM 2009 Furniture supply Trade show in
Cologne, Germany, in mid May 2009. It is
the largest show in Europe for manufacturers
and suppliers of materials, hardware and
components to the furniture industry,
attracting around 100,000 visitors over 5
days. Timber and timber products are of high
interest to interior and furniture designers
in Germany and across Europe, and because of
their importance, a hall is specifically
dedicated to these products.
While Interzum has been the focal point for
the suppliers and manufacturers of products
for the German furniture industry, over the
past few years, the show has become the
focal point for international visitors from
Europe, the Mediterranean and the Middle
East looking for material and products for
use in their own country. The diversity and
range of visitors who came and visited the
American Softwoods booth can be seen in the
list of contacts. Interzum is the show at
which companies have on display new products
and innovations for use in furniture
Although the overall number of visitors to
the show was lower compared with the show in
2007, it was interesting to note the high
quality of enquiry that was made by the
visitor. A large number were very specific
as to what they were looking for, by
providing sizes, volumes and species, grades
and quality required. There is continued
interest and demand for quality softwood
continues despite the fact a recession is
taking place in many parts of the world.
Based on the level of interest shown in US
softwoods from Turkey, American Softwoods is
considering participating at a trade show in
there.
Does it pay to stay until the end? The
answer is yes for one New England based
trader on the SEC stand. During the waning
hours of the last day he made contact with a
customer from Pakistan and proceeded to
negotiate a nice order, even as the staff
begun to pack it in.
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China Market Report |
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by Xu Fang
American Softwood Product used in
interior applications
American softwood products have a long history
of being used in China as structural as well as
non-structural material in construction
industry. Douglas Fir, for instance, has been
used as construction material for posts, beams,
and flooring ever since 1930's. With the
development of marketing promotion conducted by
US softwood industry over the past decade in
China, US softwood products, in addition to
various applications in structural market that
have been recorded from time to time, have been
identified in many interior applications over
the past several years.
China's log imports drop, while
sawn wood imports rise
In 2008, China's wood industry was strongly
impacted by the international financial
crisis . Based on statistics from China
Customs, imports of logs dropped for the
first time, while sawn timber imports
continued to rise. A total of 29.57 million
m³ of logs valued at USD5.182 billion were
imported in 2008, down 20% by volume and 3%
by value from 2007. These results, which
have never been seen in the last ten years,
largely resulted from low demand for
international furniture and plywood. Another
reason causing the reduction of imports was
Russia's increased export tariff, which led
to a sharp drop in China's imports of
Russian logs. On the other hand, China's
imports of sawn timber continued to
increase. A total of 7 million m³ of sawn
timber valued at USD2 billion was imported
in 2008, up 9.6% by volume and 15% by
volume, respectively, from 2007. This was
mainly caused by rising prices over the
period. With prices of logs increasing, some
manufacturers used sawn timber as materials
instead of logs. As a large producer of
wood-based panels, China had historically
ranked first in the world in terms of
outputs of plywood and fiberboard. In recent
years, however, China's imports of
wood-based panels have dropped. China
exported 7.18 million m³ of plywood in 2008,
down 18% by volume and 5% by value from 2007
levels. The country also exported 1.88
million tons of fiberboards in 2008, down
18% by volume and up 1% by value from 2007
levels. Due to the rapid economic
development and improvement of living
standards in China, imports of high-grade
wooden furniture have been growing steeply,
reaching a peak of USD 312 million in 2008,
up 41% from 2007. However, due to the
severely declining economic conditions in
some developed countries, especially the US,
exports of wooden furniture in China dropped
14% from 2007 levels.
The export value of China's wooden furniture
rose slightly (3%) due to rising unit
prices. Nevertheless, statistics from China
Customs showed wooden furniture as the most
important exported product in China's forest
products trade, with its export value
accounting for 36% of the nation's total
export value of wood products in 2008.
China Announces Measures to
Stimulate Wood Products Trade
Orders to China's enterprises for
wood products exports have been falling as
they struggle to raise revenues during the
international financial crisis. The growth
in total value of international trade in
wood products grew only 9.6% in 2008, a
year-on-year decrease of 13 percentage
points. To respond to the effects of the
international financial crisis and encourage
wood products trade, China has taken the
following measures: increasing the rates of
the export rebate tax for 117 wood products
items; actively negotiating with governments
of importing countries/regions such as the
US, the EU and Japan to improve market
access for forest products; and encouraging
a quick response to products manufactured by
domestic forestry enterprises, increasing
grades and specifications of products, as
well as stabilizing wood products exports.
Volume of wood flooring declines for
the first time
Impacted by the global financial crisis,
China's export of wooden flooring suffered a
severe setback in the fourth quarter of
2008. Due to lack of activity in the real
estate sector, domestic timber markets were
also slack. The total sales volume of wooden
flooring in the country dropped for the
first time in 2008 after successive growth
over a twelve year period. According to data
from the Flooring Specialty Committee of
China's National Forest Products Industry
Association, the gross sales volume of
wooden flooring in the country was about 344
million m² in 2008, down 4.8% from last
year. Of the total, laminated flooring fell
10% to 198 million m²; solid wood flooring
dropped 4.5% to 42 million m²; wooden
composite flooring was down 4% to 78 million
m²; bamboo flooring fell 20% to 24 million
m²; and other types of flooring were down
10% to 1.8 million m².
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Upcoming
Trade Shows and Seminars |
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August
Tecno
Meuble Guadalajara August 19-22
September
- FMC China September 9-12 Shanghai
- SEC China interior seminars
- USCB mission
- Vietnam Wood 2009 September 24-27 Ho
Chi Min City
October
- EXPO CIHAC October 14-17 Mexico City
- Interbuild 2009
October 18-21, NEC Birmingham
November
- Maderalia November 3-6 Valencia Spain
- Japan Home and Building Show Novemebr
11-13 Tokyo
www.softwood.org/calender
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Softwood Export Council-
Promoting the expansion of export markets
for primary and secondary softwood products
manufactured in the United States.
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Softwood Export
Council Phone: 503-248-0406
520 SW 6th Ave, Suite
810 Fax: 503-248-0399
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1998-2010 Softwood Export
Council (SEC)
PO Box 80517 Portland, Oregon 97280 USA
Telephone: 1-503-620-5946 Fax: 1-503-684-8928
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