SEC Home Office
Softwood Export Council
520 SW Sixth Avenue, Suite 810
Portland, Oregon 97204-1514 USA
Telephone: 1-503-248-0406
Fax: 1-503-248-0399
Email: info@softwood.orgCraig Larsen, President
Email: clarsen@softwood.org
Biography and Photo
Craig L. Larsen
Craig Larsen is currently the President of the Softwood Export Council, a group of trade associations and grading agencies and state trade development agencies that help develop international markets and promote US softwood lumber products.
Mr. Larsen is responsible for identifying and generating new demand for western US softwood lumber products in markets throughout the world. He is charged with planning and executing marketing strategies, and managing component programs tailored to select individual country or regional market opportunities.
Mr. Larsen’s duties include a close cooperation with the Foreign Agricultural Service of the US Department of Agriculture, which underwrites parts of the SEC export promotional programs with market development funds. He is also responsible for guidance and direction of five overseas SEC representatives, located in China, Japan, Spain, Mexico, and the United Kingdom. In additional to the aforementioned countries, promotional activities are also being conducted throughout the Pacific Rim and in Western Europe
Prior to the SEC Mr. Larsen was the Director of the International Marketing Department for the Western Wood Products Association. He returned to the WWPA after spending seven years in the forest products industry developing products and markets for engineered wood products in the early 1990’s. He was a member of the WWPA staff for 13 years from the mid-1970s through the 1980’s. He spent a decade in the Association’s Field Services department, servicing Western lumber markets in the Pacific Northwest, Eastern seaboard and the Midwest. He transferred to WWPA’s Export Marketing department where he spent three years directing and expanding the programs prior to moving into industry.
Before joining WWPA, Mr. Larsen spent three years with a Pacific Northwest architectural and specialty wood products manufacturer. He is a native of Oregon, and a graduate of Oregon State University, where he specialized in marketing and engineering
The international marketing goal of the SEC is twofold. First it is to develop overseas awareness and markets for western softwood lumber products by meeting foreign buyer market specifications, including sizes and specialty grades, and secondly to introduce U.S. lumber products, with U.S. sizes and grades -- as well as wood building systems that utilize them -- to foreign construction markets.
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Hande O. Buyuksahin
Hande O. Buyuksahin is currently the International Programs Manager of Softwood Export Council.
Ms. Buyuksahin’s responsibilities range from coordinating and managing international programs to handling member information and communications, to overseas softwood activity development. She is also responsible for conducting new market development research and developing marketing plans.
Ms. Buyuksahin is also involved in SEC’s cooperation activities with the Foreign Agricultural Service of the US Department of Agriculture. She is responsible for developing parts of the Unified Export Strategy Report for USDA.
Ms. Buyuksahin was born and raised in Turkey. She has a Bachelors degree in Business Administration; and recently received a Masters degree in International Management from Portland State University. During her masters program, she specialized in Global Marketing with an emphasis on Asia-Pacific markets. She speaks four languages including Mandarin Chinese, German, English and Turkish.Hande Ozer-Buyuksahin, International Marketing Manager
E-mail: hande@softwood.org
Biography and Photo
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1998-2008 Softwood Export
Council (SEC)
520 SW Sixth Avenue, Suite 810 Portland, Oregon 97204-1514
USA
Telephone: 1-503-248-0406 Fax: 1-503-248-0399 Email
at: ..info@softwood.org