The SEC maintains international staff and offices in Tokyo, London, Shanghai, and Mexico City, providing U.S. producers with direct industry and user contacts in more than 40 countries.
Members participate in numerous trade shows each year. Trade shows provide direct product promotion, consumer education, market research and generate trade leads for the U.S. industry.
SEC offers technical seminars on a variety of topics pertinent to market development effort. These seminars provide important market education opportunities in foreign countries while also giving SEC members a chance to meet prospective partners and learn first-hand about prospective markets.
Advertising and product publicity provides in-country exposure for products and their uses, availability, and species characteristics.
SEC offers technical literature and other publications on topics such as softwood lumber grades, softwood species books, interior design, wood moulding and millwork and buyers information.
Reverse trade missions to the U.S. are conducted on specific products and their uses and provide direct buyer contacts.
Magazine and newspaper editor educational tours provide general US product publicity, members’ products and companies featured in the article generated by the Press Tours.
In-country trade servicing and in-country technical support.
Market research and development benefits future market opportunities with U.S. industry intelligence.