In June, the SEC, SFPA and APA - the Engineered Wood Association, traveled to Bangalore, India for the 2022 Indiawood tradeshow. Working from a custom built booth that featured US species, the American Softwoods (AMSO) group met with specifiers and generated over 200 inquiries during the show.
Although U.S. softwood lumber sales to India have declined significantly during the pandemic ($25.1M in 2019, $11.3M in 2020 and $4.8M in 2021), AMSO was pleased with the interest shown in U.S. species, including Douglas fir glulam and cross-laminated timber. Attendees also noticed that the level of knowledge about U.S. softwoods in India has increased greatly, indicating that U.S. led seminars and trade show participation in the region have been extremely effective. This was evident by the inquiries for specific species and grades from specifiers.
Specifiers requested specific species and grades, further solidifying American softwoods’ position in Indian markets. Indiawood 2024 is a must-attend show for SFPA members who sell in India. There’s no replacing face-to-face interaction for driving intent to specify American softwood and closing international deals.
Although U.S. softwood lumber sales to India have declined significantly during the pandemic ($25.1M in 2019, $11.3M in 2020 and $4.8M in 2021), AMSO was pleased with the interest shown in U.S. species, including Douglas fir glulam and cross-laminated timber. Attendees also noticed that the level of knowledge about U.S. softwoods in India has increased greatly, indicating that U.S. led seminars and trade show participation in the region have been extremely effective. This was evident by the inquiries for specific species and grades from specifiers.
Specifiers requested specific species and grades, further solidifying American softwoods’ position in Indian markets. Indiawood 2024 is a must-attend show for SFPA members who sell in India. There’s no replacing face-to-face interaction for driving intent to specify American softwood and closing international deals.
